The idea for Pure Tissue Papers was conceived in 2019 when we recognized the untapped potential of the Nepali market. To conduct a thorough analysis, we procured various samples of tissue papers from both national and international brands. Through rigorous testing, we determined that imported tissue papers offered superior quality. This subsequently has created a narrative that tissue papers are luxury products.

Our research also revealed that local tissue paper brands often failed to deliver on their promises. For example, some brands claimed to offer 100 pulls per tissue paper packet but fell short. Wet tissues made by local brands dried up quickly when left open overnight. We recognized that the majority of tissue papers in the market were imported, and local brands were not living up to their commitments.

As a prominent leader in the paper industry for over 20 years, we believed it was our responsibility to provide Nepali citizens with a product that is truly authentic and of high quality. Thus, Pure Tissue Papers was born as a brand that promises genuinely Nepali-made tissue papers for all households. Our intention is to maintain international standards while delivering on our promises.